Forbes -
7 Aug 2013 08:00

Today on Facebook I saw Dove's new entry into its 'real beauty' campaign, or at least its Canadian division's entry. Its agency Ogilvy created what amounts to a computer virus or Trojan...a downloadable Photoshop action called "Beautify." It first appears as though the action is going to change skin tones, but what it actually does is "revert" - or undo all the slimming changes that have been made to the original photograph. It's not a very pernicious Trojan...you can just "undo" its changes...b...
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